Steinbeck Vineyards & Winery

Paso Robles, CA

Geneseo District


1 Family   ~   7 Generations   ~   135 Years



Tasting Room Hours

Open 10am - 4:00pm 7 DAYS

5940 Union Road, Paso Robles, CA


Tasting fee: $10.00/guest, waived with wine purchase

We are a very small, family tasting room and want to be properly staffed for groups. Groups of 6 or more, please call ahead.


Steinbeck Story

Our family moved to Paso Robles in 1884 from Geneseo, Illinois, and settled what is now known as the Geneseo Distrcit sub-appelation of the Paso Robles Wine Region. Our estate family vinyeards were established in 1982 by Howie Steinbeck, and now is managed with grandson Ryan Newkirk. In 2006, Howie's daughter Cindy Steinbeck established the Steinbeck wine label with winemaker Steve Glossner, and repurposed the family's 1921 built blacksmith shop as the tasting room, open daily for customers from 11am-4:45pm.

Click Here to see a short film about our story


Steinbeck Vineyards

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Howie Steinbeck pioneered modern grape growing in the Geneseo District of Paso Robles, and since 1982 the family vineyards have grown to 500 acres. They provide premium wine grapes for several wineries in Paso Robles, and we handpick just  1% of our fruit to craft approximately 1,200 cases a year.


Crash Course Vineyard Tours

Click here for Vineyard Tour Information

Viognier, Cabernet blend:  50% Cabernet Sauvignon, 18% Merlot, 17% Petite Sirah, 10% Zinfandel, 5% Viognier. Approachable now, yet will age beautifully with time.  Dark cherries and blueberries with a silky finish.

Call 805-238-1854 for information or to schedule a tour.
Family members lead this spectacular outdoor wine country tour. Experience wine in the vineyard, through the eyes and
heart of the grape growers.

$25.00/pp includes wine tasting fee

One hour including wine tasting. BY APPOINTMENT ONLY 

Our Wines:
2014 Cabernet Sauvignon, 2014 Petite Sirah, 2015 Viognier and 2015 Zinfandel are the varietals we’ve chosen to craft into 1,250 cases of premium wine. We blend these varietals into THE CRASH, "known as Steinbeck in a glass."

Click on image to view Heritage Steinbeck Documentary filmed in 2014. This 32 minute film showcases our generational history and tells story of the 1956 B-26 Crash on our historic property.  



Steinbeck wines in paso robles california. Cabernet blend:  56% Cabernet Sauvignon, 24% Zinfandel, 15% Petite Sirah, 5% Viognier.  Firm tannins, subtle fruit, opens nicely.  Steinbeck in a Glass!

The Steinbeck Tasting Room - Rustic Elegance!

Rusty tin siding gives way to an elegant museum-like tasting room. 

Walk through our family's past in our little museum and enjoy the taste of our future at Steinbeck Vineyards and Winery (and a few stories)!




















Winemaker Steve Glossner 

Steve has an amazing history in Paso Robles and we are thrilled he works with us to help us continue our legacy. His winemaking style brings the varietal characteristics through with an elegant finish.


PET POLICY: Your furry friend is welcome at Steinbeck - on leash please.