Stylized red cherry with a black background

Jeep Tour
Experience History

Steinbeck Vineyards

$30 per Guest* | Reservations Required

*Barrel Tasting +$30 per Guest | Limited Availability

Owner-Guided
1958 “Willys” Jeep Tour

300 Acre Vineyard Estate

Come explore our heritage as you travel through vines, along creek-eroded cliff banks, and into the open stillness of our vineyard home. A family member always drives and curates the experience, swapping personal stories, family history, grape growing and winemaking practices, as well as getting to know you as our guests; asking and answering questions, making each tour a unique experience.


Option 1

Jeep Vineyard Tour | History, Viticulture, Winemaking

Starting at the tasting room, our 1921 family built blacksmith shop, converted to feature our wines and history in 2009, we load into the 1958 Jeep “Willy” and hold on as we travel west from the house and deep into gentle hills of the property. The tour leans into the seasonal progress of the vineyard and the land, as we point out the different varieties we grow, discover and witness practices such as pruning, “cleaning”, harvesting, processing, fermentation, aging, and finally tasting the final product of our wines. Always a worthwhile experience and an amazing gift for an incredible value.

Vineyard with grapevines on a hill under a cloudy sky at sunset.

$30 per Guest | + $30 for Barrel Tasting

Option 2

John 15 Tour - “I am the Vine, you are the branches”

Guided by author and lifelong Christian educator, Cindy Steinbeck, she unpacks the words of Jesus in John 15, “I am the Vine, you are the branches,” as well as many other passages that relate to the vineyard. Having spent her life studying the Scriptures in the context of her father’s vineyard, she has an informed, unique, and genuine connection to these concepts, about which she has written several books. Join her along a journey of hope, healing, and celebration as she explains her understanding of being grafted to the True Vine, rooted in the love of her creator.

Green grapes growing on a vine in a vineyard.

$30 per Guest | + $30 for Barrel Tasting

Meet Your Drivers

A woman smiling, holding a small dog on a bicycle handlebar, with a glass of red wine on the table in front of her, outdoors at a place called Steinbeck Distillery. The background shows a wooden sign with the brewery's name.

Cindy Steinbeck

Like her family throughout the generations before her, Cindy pioneered the first vineyard educational tours in Paso Robles (2003). She has a heart that cares for every person she meets, and shares years of varied experiences from her time as a farmer, educator, business owner, and CEO to enhance every moment of her tours. Connected to the land, she was raised here, raised her children here, and shepherds and watches as her grandchildren are being raised here, and she loves sharing this wonderful place with guests from all over the world. Cindy’s mission is to share her vision and passion of sustainable and generational family farming, winemaking, and wine experience, and how these are all supported by foundational and eternal values.

A smiling man with blue eyes, brown hair, and a beard, taking a selfie outdoors, with blurred greenery and a road in the background.

Bryan married Cindy’s daughter in 2008, and a decade later began working with the family winery. Now the winemaker, sales manager, and executive janitor for Steinbeck, he loves the variety of tasks which a small family business offers. Charismatic with a flair for the dramatic, Bryan merges fun stories into tours that often hint at deeper meaning, spurred on by his guests’ experiences and interests. He can answer questions regarding vineyard practices, though his expertise is focused in winemaking and wine tasting. His vocal performance background can frequently lead to a short performances among the barrel stacks, showcasing the amazing acoustics of the Steinbeck Barrel Room. His love and thankfulness for God, his family, for people, and for adventure permeates his tours.

Bryan Widstrand

Frequently Asked Questions

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Stunning Summer view of the Vineyard.

The start of every tour is climbing into the 1958 Jeep in front of our Tasting Room, ca. 1921 blacksmith shop built by "Grandpa Frank".

Long time club member, Errol, organized a surprise proposal opportunity for his grandson, Michael.

Michael's surprise engagement to Lily, 2025.

She said Yes!

Reveling and enjoying a glass of Rosetta as newly engaged.

Trouble on wheels.

Summer Sunset

Autumn late afternoon after a cool night, crisping the leaves of the vines to golden.

Stacy (Cindy's daughter) with her kids and close friends.

Escaping (safely) a winter squall, pelting Bryan and his mother, Christine, with stinging rain and tiny bits of hail. We don't normally take guests out into storms, but Bryan wanted to do something extra special for his mom.

The ca. 1921 barn built by "Grandpa Frank" six generations ago.

Vibrant green leaves, dusky oak leaves, and golden grasses.

Cindy in one of her favorite places, playing with her grandkids and friends as close as family.

Bryan and his kids sharing the Steinbeck view with dear friends.

The iconic view of the vineyard from "Grandma's Hill".

The Geneseo District of Paso Robles, named after the family naming the area Geneseo, California after arriving from Geneseo, Illinois in 1884